KMTV expands the 4:00 p.m. newscast to an hour.

KMTV-TV 3 / Omaha (“KMTV Action 3 News”)

KMTV is expanding their 4:00 p.m. newscast to an hour with the addition of Action 3 News LIVE at 4:30 that will start on Monday, August 25th. Jennifer Griswold, Craig Nigrelli and AMS/Sealed Chief Meteorologist Jim Flowers will continue to helm the 4:00 p.m. hour when the new newscast debuts. KMTV has been in a ratings jetlag for a long time, but recently had their ratings improve, but still behind long-time leaders WOWT 6 and KETV 7 (both switch #1 ratings positions, all the time).

Action 3 News LIVE at 4:30 will replace OK! TV which is being moved to 11:00 p.m. Saturdays in order to accommodate the new 4:30 p.m. newscast. So starting August 25th:

  • 4:00 p.m. – Action 3 News LIVE at 4:00
  • 4:30 p.m. – Action 3 News LIVE at 4:30
  • 5:00 p.m. – Action 3 News LIVE at 5:00
  • 5:30 p.m. – CBS Evening News with Scott Pelley
  • 6:00 p.m. – Action 3 News LIVE at 6:00
  • 6:30 p.m. – Entertainment TONIGHT

More news is coming in a market (*cough* Omaha *cough*) where I think more news is needed.

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