KSWB will also add an afternoon newscast at 1:00 p.m.

KSWB-TV 69 / San Diego (“FOX 5 San Diego”)

FIRST ON THE BLOG: Bsean is a user on TVNewsTalk.net who is breaking news about KSWB 69 who recently announced there will be news at 4:00 p.m. starting September 8th, but that won’t be the only newscast debuting that day…

… KSWB 69 will add another newscast by debuting FOX 5 News at 1:00 that day as well. Apparently, Erica Fox has been appearing on a commercial which may lead to believe that the 9:00-10:00 a.m. morning anchor may anchor that newscast as well. But will see how that goes. This addition would make KSWB 69, the ONLY hour-long newscast at 1:00 p.m. in San Diego and it would be rare, since afternoon news at 1:00 p.m. is not that common in this country. The only station I know that does news at 1:00 p.m. is KTLA 5, but that’s because Los Angeles is a crazy market and a news-filled market too, since there’s basically news at every hour on weekdays, literary! (except for the 7:00 p.m. hour.) But this would bring great change for San Diego television news viewers who may miss the 11:00 a.m. hour of news to catch the news at 1:00 p.m. on KSWB 69.

This newscast addition would compete with KFMB 8 (hour-long), KGTV 10 (hour-long) and KNSD 39 (half-hour) for midday news, but they all air at 11:00 a.m. So now on September 8th, KSWB 69 will debut FOX 5 News at 1:00 and FOX 5 News at 4:00, continuing to increase their news operation this year. They already added a weekend 5:00 p.m. newscast, earlier this year.

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2 thoughts on “KSWB will also add an afternoon newscast at 1:00 p.m.

  1. Most people would acknowledge that CBS took a big blow in 1994-1995 when its VHF affiliates in Detroit, Milwaukee and Cleveland (and some other cities) shift their affiliation to Fox and CBS had to settle with UHF stations. Fox clearly aimed for VHF stations to increase its exposure. But in San Diego, Fox is willing to go from 6 to 69. And it looks to me that in the San Diego market most of the UHF stations market themselves with lower cable channel numbers (like NBC 39 as NBC 7; Fox 69 as Fox 5, KUSI as channel 9, etc.). It seems like being on the old UHF dial didn’t matter much in San Diego. Then why it mattered so much in other markets that CBS seems not able to recover in Detroit with its channel position at 62? Did CBS work to get lower channel numbers on cable systems and market themselves with that lower channel number like stations in San Diego?

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    • I believe they did for WWJ. Think about it, all of San Diego’s main channels are next to each other on cable, just like in Ft. Myers:

      KSWB (FOX) = Channel 5
      XETV (CW) = Channel 6
      KNSD (NBC) = Channel 7
      KFMB (CBS) = Channel 8
      KUSI (Ind.) = Channel 9
      KGTV (ABC) = Channel 10
      KPBS (PBS) = Channel 11
      XEWT (Televisa) = Channel 12
      XHDTV (MyTV) = Channel 13

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