WGCL is ready to bring back the noon news after a 3-year absence + a dropping…

WGCL-TV 46 / Atlanta (“CBS 46”)

UPDATE as of 1:15 p.m. on 9/11/2014: This addition to a noon news for WGCL 46 will mean that CBS 46 Better Mornings Atlanta at 9:00 a.m. will be cut, in order for the noon news to make way. The 9:00 a.m. hour will be replaced by The Better Show from Meredith Corporation, WGCL 46’s owners who also operate WPCH 17, under a LMA with Time Warner.


 

Thanks to Dontryl Alexander for this great tip! and it looks like a struggling station will bring back one newscast after a 3-year absence. WGCL 46 is adding the noon newscast back to their schedule. Starting Monday September 15th, the half-hour CBS 46 News at Noon will make it’s return. Jocelyn Connell will anchor the new newscast with weather from meteorologist Jim Loznicka.

After the new newscast premieres, there’s another new program coming, but it’s more of a lifestyle/paid business program. Atlanta Unplugged makes it’s debut at 12:30 p.m. and hosted by Parker Wallace.

The news ratings for WGCL 46 are really bad because ever since the station switched to CBS in 1995, they are just awful. No surprise though because WSB 2’s Channel 2 Action News have been been #1 in the news ratings since the ’70s. Here’s the facts about the ratings, comparing CBS 46 to the rest:

First half of 2014 ratings – 6:00 a.m.:

  • Channel 2 Action News at 6:00 a.m. – 6.2
  • Better Mornings Atlanta at 6:00 a.m. – 0.4

9:00 a.m.:

  • WSB 2’s LIVE with Kelly and Michael – 5.2
  • CBS 46 Better Mornings Atlanta at 9:00 a.m. – 0.5

12:00 p.m.

  • Channel 2 Action News at Noon – 6.6
  • FOX 5 News at Noon – 1.8
  • CBS 46’s Inside Edition – 1.1
  • 11 Alive News at Noon – 1.0

See? No surprise.

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2 thoughts on “WGCL is ready to bring back the noon news after a 3-year absence + a dropping…

  1. I recall Katie Couric once blamed CBS affiliates and O/Os for bad lead-in to her national evening news program. While she was heavily criticized for shifting blame on others, I have not seen anyone looked into the merit of her statement. From my casual observation of various local TV stations, it seems CBS has been cursed with O/Os and affiliates doing poorly compared to other network affiliates, while ABC is doing so well in most large markets. Both networks suffered setbacks in the 1994-1995 network affiliation changes where Fox took many established VHF affiliates from the old big three networks, but the new ABC stations were able to become competitive in St Louis, Phoenix and Tampa Bay, while the new CBS stations are mired hopelessly in fourth place in Milwaukee, Cleveland, Detroit and Atlanta. I wonder if anyone has any theories on why CBS affiliates generally performed poorly in local news. It is a shame that CBS has been very strong in prime time ratings for many years and despite its programs gear toward older audiences, most of its viewers must been making the decision to switch to ABC affiliates for news. By the way, I am speaking in general, though I know there are notable exceptions such as KCBS rise to second place in some recent sweeps, and WJLA mired in 3rd place despite having had Oprah as lead-in and an almost identical program line-up as the strong WABC.

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