“EyeOpener” has expanded to weekend mornings in DFW and Houston.

KDAF 33 / Dallas – Ft. Worth (“CW 33”)
KIAH 39 / Houston (“CW 39”)

FIRST ON THE BLOG: This one is the most interesting expansion I’ve seen yet. I wonder how this expansion will play out for them…

… KDAF 33 and KIAH 39 have both expanded their weekday morning program called EyeOpener to weekend mornings and broadcast a 1-hour program on weekends at 6:00 a.m. This is one of the most interesting expansions, I’ve seen so far as both stations also produce nightly 5:00 and 9:00 p.m. news under NewsFix. Both KDAF 33 and KIAH 39 have almost equal air-time as both stations air EyeOpener from 5:00-8:00 a.m. weekdays and 6:00-7:00 a.m. weekends and NewsFix from 9:00-10:00 p.m., every night. The ONLY difference between the 2 is that KIAH 39 produces an hour-long 5:00 p.m. weeknight newscast while KDAF 33’s weeknight 5:00 p.m. newscast is just half-hour long.

In KDAF 33’s situation, it will not compete with KDFW 4 on Sundays and KXAS 5 on both days. For KIAH 39’s case, it would compete against KPRC 2 on both days, KTRK 13 on both days and KRIV 26 on both days.

But don’t expect them to be good… IMO.


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