FIRST ON THE BLOG: Amarillo is a small market in Texas, compared to other medium and larger-sized markets in the state, but this can be a part of The Rare Files.
KVII 7 has recently expanded ProNews 7 Daybreak from 5:00 (which was already Amarillo’s earliest start) to 4:30 a.m. (now Amarillo’s even earlier start). This has recently launched this year and is Amarillo’s earliest start, since KAMR 4 (NBC) and KFDA 10 (CBS) both start at 5:30 a.m. and with good length too because Amarillo is considered a small market, but for KVII 7, they don’t like to treat themselves like a small market station, apparently. KVII 7 has become a sort of a market leader in the area, but fighting off with KFDA 10 for the #1 news. This newscast has been on for a while now. And this is a rare file indeed because 4:30 a.m. is rare for news in a small market, but KVII 7 made it happen.
Umm… that’s it I guess.