FIRST ON THE BLOG: Looks like Meredith is making it’s first moves on WGGB, even though the station is not under their ownership, just yet.
The station that will merge with WSHM-LD (CBS 3 Springfield) soon has recently expanded it’s noon newscast to an hour-long with the addition of a half-hour newscast at 12:30 p.m. It was only a half-hour newscast before and it now fully competes with longer-established WWLP 22’s hour-long 22 News at Noon in that timeslot. But it’s not the only one they recently added…
… WGGB 40 has also expanded it’s weekend morning newscast with another hour after GMA Weekend. ABC 40 News in the Morning was always on from 7:00-8:00 a.m., but is now also on from 9:00-10:00 a.m., sandwiching GMA Weekend in between at 8:00 a.m. The 9:00 a.m. also competes with WWLP 22 in that timeslot. The 9:00 a.m. newscast is also simulcast on WGGB-DT 40.2 (FOX 6 Springfield).
Looks like WGGB 40 is trying to make some moves to try to become #1 in the Pioneer Valley.