Well look at what we have here. It appears that 1 station in Roanoke has finally realized that ending their noon newscast 4 years ago, was a mistake. But don’t you worry, they have now put it back. Here’s the story…
WSLS 10 has resumed airing a noon newscast, starting today. The NEW half-hour newscast is anchored by Patrick McKee with Weather from Meteorologist Kristina Montuori. The new newscast does mark a return for the station, 4 years after scraping it for Our Blue Ridge which was later reformatted as Daytime Blue Ridge. That program is still on-the-air, but is now cut to half-an-hour at 12:30 p.m. to make way for the new newscast. With this addition, it now competes against long-time established noon newscasts on WDBJ 7 (CBS; the market’s long-time leader) and WSET 13 (ABC; the second placer). It’s brought back just in time for the all-important November sweeps, but to be honest, it’s not really that important in a market like Roanoke because WDBJ 7 will win all newscasts, every single time, like as they have done in the past sweeps.
Garry Kelly, VP/GM of WSLS 10 (who’s only had the job since July) told The Roanoke Times:
“Channel 10 needed a local news presence during the day. We didn’t have any [newscast] between 7:00 a.m.- 5:00 p.m., that’s way too long to be off the air. We needed an afternoon newscast and noon has the most potential.”
The new newscast brought changes to WSLS 10. McKee, was a morning meteorologist for Channel 10, but has now moved into the co-anchor chair during the early-morning weekday newscast alongside Jenna Zibton. (Kristina) Montuori will also handle the weather duties for the morning newscasts (5:00-7:00 on WSLS 10 and 7:00-9:00 a.m. on WFXR 27.1/WWCW 21.2). Dawn Jefferies and Aaron Martin, who were the morning anchors, are now being put into different positions at WSLS 10. Jefferies will anchor the weekend newscasts at 6:00, 10:00 (WFXR/WWCW) and 11:00 p.m. while Martin will continue with the station as a 10 On Your Side investigative reporter.