FIRST ON THE BLOG: Stations have been expanding their morning newscasts to 4:30 a.m. for a long time now. But for KARK 4, they don’t want 4:30 a.m., they want 4:00 a.m.
And that’s why recently, KARK 4 has recently expanded their morning newscast to 3 hours. KARK 4 News Today, as it’s currently known, expanded to 4:00 a.m., become Little Rock’s first, ONLY and earliest start at 4:00 a.m. as KATV 7 and KTHV 11 start at 4:30 a.m. while KLRT 16 starts at 7:00 a.m. because KLRT 16’s newscasts are produced by KARK 4. The morning newscast is anchored by Matt Mosler and Mallory Hardin with 4WARN Weather from AMS-CBM/Sealed and NWA/Member Meteorologist Greg Dee. This is now probably the smallest market in the country now to have at least 1 station start their morning newscast at 4:00 a.m. as Little Rock is ranked #56 by Nielsen DMA.
Way to go, KARK 4!