KMIR has added a 9:00 p.m. newscast for KPSE in Palm Springs.

KPSE-LP 50 / Palm Springs, CA (“KPSE My TV”)
KMIR-TV 36 / Palm Springs, CA (“KMIR”)

FIRST ON THE BLOG: Things just got either weird or better in one of the most interesting markets in California, the Coachella Valley (a.k.a. Palm Springs, CA)

Here’s what happened: Since September of this year, KMIR (Channel 36/Cable 6; will use 6 for the rest of this post) has recently broadcast a nightly half-hour primetime newscast at 9:00 p.m. for it’s sister station, KPSE-LP 50. The broadcast is now the ONLY ones on at 9:00 p.m. in the market, but the 10:00 p.m. newscast that KMIR 6 also produces for KPSE-LP 50 will remain on schedule. Both programs are now complimented by Family Feud with Steve Harvey, nightly at 9:30 and 10:30 p.m. The 10:00 p.m. newscast is also half-hour, but competes against KDFX-CA 11’s CBS Local 2 News at 10:00 on FOX 11 for news in that timeslot in that market.

I think things are getting better here in this market. Stay tuned…


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