FIRST ON THE BLOG: One newscast’s loss is another newscast’s gain and that seems to be the case for KBCW.
Recently, KBCW 44 has stopped airing the half-hour 8:30 a.m. Sunday morning newscast from its sister station KPIX 5. The program was an hour-long newscast from 8:30-9:30 a.m., but then became a half-hour newscast after the station started airing a simulcast of KMAX 31 / Sacramento’s Good Day Sacramento on Sunday mornings from 9:00-11:00 a.m.
Apparently now, the simulcast has now been extended by an hour and the program is now on KBCW 44 from 8:00-11:00 a.m., effectively canceling the previously half-hour 8:30 a.m. newscast. And this also puts the first half-hour of Good Day Sacramento, in a competition with its own sister station KPIX 5, as the station airs a Sunday morning newscast from 7:30-8:30 a.m. KBCW 44’s 8:00 a.m. hour of Good Day Sacramento puts it in competition with KTVU 2’s Mornings on 2, KRON 4’s KRON 4 Morning News and the first half-hour of KPIX 5’s Sunday morning news, as we just mentioned.
Good Day Sacramento is a program originating from KMAX 31, the CW station in Sacramento, which technically enough produces their own local morning newscast, as well as their own 11:00 p.m. newscast because sister station KOVR 13 does their own newscasts, including their own morning newscast. Because KOVR 13 does an hour-long nightly newscast at 10:00 p.m., it allows for KMAX 31 to broadcast local news at 11:00 p.m. Good Day Sacramento has been #1 in the morning ratings in Sacramento for quite some time, even though they have stiff competition, all morning news from KCRA 3 (NBC)/KQCA 58 (MyTV), KXTV 10 (ABC), their own sister station KOVR 13 (CBS) and KTXL 40 (FOX).
I will guess that KBCW 44’s KPIX 5-produced Sunday morning newscast was canceled, due to low ratings. It shows you how strong and how good, Good Day Sacramento is, in terms of viewership and ratings.
To be honest, KBCW 44 should’ve done this for a long time now. I’m glad they are doing this now.