FIRST ON THE BLOG: WXIA has been in third place for a while, but they hope that expanding the morning newscast would help them in some way. Right? Possibly not. Anyways, here’s the story.
Starting Monday June 20th, WXIA 11 will expand their morning newscast, Atlanta Alive, to the 7:00 a.m. hour on their sister station, WATL 36, a.k.a. The ATL. The program will run weekday mornings from 7:00-8:00 a.m. and will effectively compete against WAGA 5’s FOX 5 News – Good Day Atlanta at 7:00 a.m. in that hour. The newscast features anchor (and former HLN host) Vinnie Politan, the 11Alive StormTrackers with AMS-CBM/Sealed and NWA/Membered Meteorologist Chesley McNeil and Traffic with Crash Clark and Fred McFarlin from the station’s Help Desk.
The extended news hour will serve as the extension, as we just mentioned, of Atlanta Alive, the morning newscast that WXIA 11 started last year to try to deliver more good news to each morning as well as still delivering the latest news and weather to help Atlantans get their day started.
According to Eric, who sent us this tip, the station will be making a second attempt of a morning newscast on WATL 36. The station briefly experimented with a local morning newscast from late 2007 until January 2009. It was possibly canceled due to the recession and possibly low ratings against #2-placed WAGA 5. WXIA 11 already produces and airs an hour-long weeknight and half-hour weekend 10:00 p.m. newscast, titled 11 Alive News at 10:00 on The ATL, in which it competes against WAGA 5’s FOX 5 News at 10:00.
More morning news is coming from 11 Alive on The ATL. We’ll find out how long this lasts.