FIRST ON THE BLOG: If you’re looking for an earlier afternoon newscast in Paducah, Cape Girardeau, Harrisburg or anywhere in the Jackson Purchase in Western Kentucky, Southeastern Missouri or Southern Illinois, then KFVS will deliver that option for you.
Starting Tuesday September 8th, 2015 (the day after Labor Day), KFVS 12 will launch a 4:00 p.m. half-hour weekday newscast called Heartland News NOW (the station made an announcement on this earlier today during their 6:00 p.m. newscast). The new program will be anchored by KFVS 12 reporter Mollie Lair and Heartland First Alert Weather from Meteorologist Laura Wibbenmeyer. The new program will be the first newscast on the air at 4:00 p.m. in the market, as WSIL 3 (ABC) and WPSD 6 (NBC) will continue to start their early-evening newscasts at 5:00 p.m.
The new program will replace The Meredith Vieira Show (currently seen at 4:00 p.m., as of this post). We don’t know yet as to what program will take over the 4:30 p.m. timeslot, but whatever does air there would lead into Heartland News at 5:00, CBS Evening News and Heartland News at 6:00.
More local news (and at an earlier time) is coming to America’s Heartland. After all, why do you think they call it, Heartland News? By the way, on our next post… another Raycom station will make the same move as well. I’ll give you a hint… This particular station is in the Carolinas (And no, its NOT WMBF 32 – NBC in Myrtle Beach – Florence. They already have 4:00 and 4:30 p.m. news).