KFVS is ready to add a half-hour 4:00 p.m. newscast, starting September 8th.

KFVS-TV 12 / Cape Girardeau, MO – Harrisburg, IL – Paducah, KY (“KFVS 12”)

FIRST ON THE BLOG: If you’re looking for an earlier afternoon newscast in Paducah, Cape Girardeau, Harrisburg or anywhere in the Jackson Purchase in Western Kentucky, Southeastern Missouri or Southern Illinois, then KFVS will deliver that option for you.

Starting Tuesday September 8th, 2015 (the day after Labor Day), KFVS 12 will launch a 4:00 p.m. half-hour weekday newscast called Heartland News NOW (the station made an announcement on this earlier today during their 6:00 p.m. newscast). The new program will be anchored by KFVS 12 reporter Mollie Lair and Heartland First Alert Weather from Meteorologist Laura Wibbenmeyer. The new program will be the first newscast on the air at 4:00 p.m. in the market, as WSIL 3 (ABC) and WPSD 6 (NBC) will continue to start their early-evening newscasts at 5:00 p.m.

The new program will replace The Meredith Vieira Show (currently seen at 4:00 p.m., as of this post). We don’t know yet as to what program will take over the 4:30 p.m. timeslot, but whatever does air there would lead into Heartland News at 5:00CBS Evening News and Heartland News at 6:00.

More local news (and at an earlier time) is coming to America’s Heartland. After all, why do you think they call it, Heartland News? By the way, on our next post… another Raycom station will make the same move as well. I’ll give you a hint… This particular station is in the Carolinas (And no, its NOT WMBF 32 – NBC in Myrtle Beach – Florence. They already have 4:00 and 4:30 p.m. news).


7 thoughts on “KFVS is ready to add a half-hour 4:00 p.m. newscast, starting September 8th.

  1. I looked up the Raycom stations in the Carolina’s and the list of Raycom TV stations in the Carolina’s are WSCS in Charleston, SC, they have already 4:00pm news, WBTV in Charlotte has 4:00pm news, WIS in Columbia, SC has 4:00pm news so the only other Raycom Station in the Carolina’s that does not have 4:00pm news is WECT in Wilmington, NC, so it will have to be WECT-TV 6.


  2. The Wilmington, NC market has added a few newscasts this year. First WWAY-TV 3 got a 5:30am newscast which I sent the tip on, and second WECT with their new 4:00p news, Chicago will be another Market with a few stations that expanded newz this year with WGN 10:00pm and WMAQ 4:00am newscast.


  3. I forgot Myrtle Beach Market added quite a few newscasts this year as well with WBTW 4:30am, and 9:00am newscasts and the 7:00pm newscast on WMBF


  4. They call it Heartland News because it’s the Heartland of America they are located in. They’ve used the name since the 70’s.


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