FIRST ON THE BLOG (other than The Sun-Sentinel): I’ve been waiting to hear this news for a very long time, as a long-time WSVN viewer myself. FINALLY! I am overjoyed to hear this news today and to report to you that after all these years, WSVN will FINALLY add a Sunday morning newscast.
Starting Sunday September 13th, 2015, WSVN 7 will expand 7 News – Today in Florida to Sunday mornings by adding a three-hour morning newscast from 8:00-11:00 a.m. The newscast will be anchored by Omar Lewis (who moves from recently reporting on the weekday editions of Today in Florida), Lorena Estrada (same thing recently as Omar) and 7 Weather with Meteorologist Karlene Chavis.
(Meteorologist Karlene Chavis)
(Retweeted by Karlene from Darcy Tannebaum, one of WSVN 7’s executive producers)
(Anchor Lorena Estrada)
With this addition, 64 and 1/2 hours of local news will be produced by WSVN 7, the most hours produced by any station in the market and by a long shot. The new Sunday morning newscast will replace E/I, Paid and Religious Programming that WSVN 7 has had on for years on Sunday mornings.
Chris Wayland, Executive V.P. and G.M. at Sunbeam Television, which owns WSVN 7 in Miami and WHDH 7 (NBC)/WLVI 56 (CW) in Boston (Wayland took over from former Executive V.P. and G.M. Bob Leider, who semi-retired last year after running WSVN 7 for more than two decades):
“Our focus is and continues to be improving our product and making local news available seven days a week during the most convenient time for viewers. Adding morning weekend news helps us accomplish this. We saw an opportunity to fill in a gap that we think existed to our audience so they can have access to us seven days a week, more so than previously.”
According to The Sun-Sentinel, Wayland also said the demand for morning news has grown because advertisers want to reach professionals who get up early and are looking for information to start their days. The station already has a Saturday morning newscast, running from 7:00-10:00 a.m.
From The Sun-Sentinel:
WSVN 7’s station officials have been implementing changes at the station for the past year. In March, they unveiled a sleek $500,000 makeover at the station’s North Bay Village news studios, where a digital banner above the anchors flows with the latest news.
They also made anchor changes to better match personalities to different time periods.
Danielle Knox, who had been a co-anchor on weekday mornings, shifted to the weekday evenings as a reporter because “her energy level and her style matches perfectly with what we do in the evenings,” Wayland said.
He also noted that Ashley Morrison was performing well anchoring the Saturday morning newscast alone, so officials decided to shift her to weekday mornings to replace Knox in August.
The new Sunday morning newscast will compete against WFOR 4 (CBS) from 8:00-9:00, WTVJ 6 (NBC) and WPLG 10 (ABC) from 9:00-9:30, WPLG 10 from 9:30-10:30 and then solo from 10:30-11:00 a.m.
I’ve been waiting for this news for a very long time and as a long-time WSVN 7 viewer, here in my home market, I’m very excited to see this happen.