FIRST ON THE BLOG: WTMJ has had an exodus lately, involving talent and ratings. So, it will cancel one of its newscasts to possibly try to improve its news product.
After Friday September 11th, 2015, WTMJ 4 will no longer air its hour-long 3:00 p.m. newscast, Today’s TMJ4 News – LIVE at 3:00. The newscast was the ONLY option for local news at 3:00 p.m. in Milwaukee, but after that day, the show will be replaced by The FAB Life, a daytime lifestyle talk show featuring a 5-person panel, moderated by talk show host and supermodel Tyra Banks and also featuring Chrissy Teigen.
When this newscast discontinues, WTMJ 4 will be starting once again at 4:00 p.m. for the first time in years, but this time, it will start with WDJT 58 (CBS), as it has launched 4:00 and 4:30 p.m. news of its own earlier this year. This move was done because of WTMJ 4’s new owners at Scripps and are making changes to try to improve WTMJ 4’s news product, since its been suffering for the last few years under Journal ownership, involving talent and ratings.
So, a newscast had to be cut in order for WTMJ 4’s news operation to be improved. I guess that’s how Scripps sees it. But at the same time, there was no option for WTMJ 4 to put the show, other than 3:00 p.m. Therefore, the newscast gets cut. If you liked it Milwaukee, sorry to report about this.