FIRST ON THE BLOG (other than the Rochester Business Journal): This is a very interesting story because WHEC currently broadcasts a local newscast at 7:00 p.m. called ROC City TONIGHT. Except that it will be no more after tomorrow and will instead, become a more traditional newscast.
Starting Monday September 21st, 2015, WHEC 10 will replace ROC City TONIGHT with News 10 NBC at 7:00, a more traditional look at the day’s news and weather in Rochester. Jennifer Mobilia will anchor the re-formatted newscast while News 10 NBC’s Pinpoint Weather will come from Chief Meteorologist Kevin Williams.
Officials at WHEC 10 say that the new re-formatted newscast, “aims to get viewers caught up with the day’s news.”
WHEC 10’s Vice President and General Manager, Derek Dalton:
“We are excited about this announcement. We know viewers turn to us throughout the day for our investigative style of news and features like ‘New York State Exposed.’ Now, viewers will be able to get our brand of news at 7 p.m. but with even more engagement and deeper dives into the important stories of the day.”
This won’t be the first time that WHEC 10’s 7:00 p.m. newscast was called News 10 NBC at 7:00. This YouTube video (from Boulton26) shows the first day WHEC 10 started to produce a weeknight 7:00 p.m. newscast and it was back on Monday March 17th, 2008:
A few years later, WHEC 10 re-formatted the newscast as ROC City TONIGHT, a newscast with more discussions and debate about topics regarding Rochester’s issues and focusing on a much younger crowd. This lasted for about 5 years, starting in 2010 and now, the station is re-formatting it once again to a traditional newscast, where it all began in 2008. This will remain as the area’s ONLY local newscast at 7:00 p.m. in Rochester.
Ehh… whatever. People are treating this like if WHEC 10 never had a 7:00 p.m. newscast, when in fact, they always did. It was just different, that’s all.