WISC is expanding its “LIVE at 5:00” broadcast to an hour… at 4:00 p.m.

WISC-TV 3 / Madison (“Channel 3”)

Yes, I know the title may not seem sense now, but let me explain about what WISC is going to do.

Starting Monday October 26th, 2015 (my 20th birthday), WISC 3 will be expanding its LIVE at 5:00 newscast to a full hour, but will move the program to 4:00 p.m. In other words, welcome to News 3 – LIVE at 4:00. The new broadcast will be anchored by Mark Koehn and Susan Siman with Weather from AMS-CBM/Sealed Meteorologist Karin Swanson. The new newscast will include a familiar mix of news and weather, with engaging lifestyle stories and conversation, basically defining it as a traditional newscast with some time devoted to lifestyle segments and stories. The newscast will compete against WMTV 15 (NBC)’s half-hour NBC 15 News at 4:00 for local news in that timeslot in the area, but will be the ONLY hour-long newscast in the market.

Karin Swanson (left), Mark Koehn (center) and Susan Siman (right), headlining the new hour-long 4:00 p.m. newscast.

WISC 3’s News Director, Colin Benedict:

“We’re excited to expand our commitment to serving South Central Wisconsin. Live at Five has been a unique part of the Madison landscape for more than three decades. This is the perfect opportunity to build on that heritage and offer our viewers more of what they have come to expect.”

The newscast is expected to straightly follow by News 3 at 5:00 with Eric Franke, Susan Siman and Chief Meteorologist Gary Cannalte. The new half-hour traditional 5:00 p.m. newscast (which will also launch on October 26th), according to a story on Channel3000.com, will focus on breaking news and highlight the top national, international and local news of the day. In addition, viewers will see the station’s signature franchises like Reality Check, Call for Action and News 3 Investigates. This newscast will compete against the other BIG three stations in the market, WMTV 15 and WKOW 27 (ABC).

Eric Franke (left), Susan Siman (center) and Gary Cannalte (right), headlining the new half-hour newscast that will replace the current LIVE at 5:00 format.

Gary Benedict on WISC 3’s new newscasts:

“So many people in journalism are cutting back but, with these changes, we’re building a bigger newsroom with more reporters in the community.”

Michelle Li and Eric Franke will continue to anchor the half-hour News 3 at 6:00 on weeknights, just like always. Nothing changes in that timeslot.

Speaking of changes, it comes with a programming note: The Dr. Oz Show, which is currently seen on WISC 3 at 4:00 p.m., will move to weekdays at 3:00 p.m. while The Wendy Williams Show, currently seen at 3:00 p.m. will no longer be on WISC 3, but will remain on its digital subchannel TVW (which carries My Network TV), weekdays at 11:00 a.m.

So now you know what’s going on in Southern Wisconsin. And what it seems like a birthday gift to me in Wisconsin’s capital city (even though I don’t live there).


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