WFLD is about to have a… “Good Day Chicago,” 7 days a week.

WFLD 32 / Chicago (“FOX 32”)

The last time WFLD added or expanded a newscast, WBBM added weekend morning newscasts, WMAQ expanded their weekday mornings to 4:00am and weekend mornings to 5:00am, WLS added a primetime 7:00pm newscast on WCIU – The U as well as expanding on weekends to 5:00am and even WGN added a 9:00am hour, weekday news at 4:00 and 10:00pm and weekend news at 5:00pm. For once, WFLD is on the receiving end of adding more news and not the others…

According to Crain’s – Chicago Business who first reported on the story, WFLD 32 will add a weekend morning newscast starting in late January or early February of next year. The weekend edition of Good Day Chicago will air on both Saturdays and Sundays from 7:00-9:00 a.m. In terms of Saturdays, WFLD 32 will be the ONLY ones on at 7:00am while it will compete against WBBM 2 (CBS) and WLS 7 (ABC) at 8:00am. On Sundays, it will compete against WBBM 2 at 7:00am and against WMAQ 5 and WLS 7 at 8:00am.

Dennis Welsh, GM of WFLD 32 said FOX was making… “a bigger commitment to news” with additional programming and stepping up to increased competition on that front in Chicago. He didn’t mention as to who will anchor the new newscast or deliver the weather, but Welsh is trying to give WFLD 32 a higher profile in the market, including posting editorials and shifting talent around.

Ever since WFLD 32 expanded its weekday morning newscast, Good Day Chicago to the 9:00am hour, the station was last in adding or expanding its newscasts.

As I already mentioned…

  • WBBM 2 has since added weekend morning newscasts and expanded it to 5:00am last year while also expanding its 10:00pm newscast to an hour.
  • WMAQ 5 expanded its weekday morning news to 4:00am, shifted its noon news to 11:00am and expanded their weekend morning newscast to 5:00am.
  • WLS 7 hasn’t added much as they lost their weekday midday newscast, but did add a weeknight 7:00pm newscast over on WCIU 26 (Ind) and also expanded their weekend morning newscast to 5:00am while also expanding their 10:00pm weekend news to an hour.
  • Even WGN 9 (CW) got in on the mix as they since expanded to 4:00am, added a 9:00am hour, hour-long weekday news at 4:00 and half-hour weeknight news at 10:00pm and last but not least, weekend hour-long news at 5:00pm.

All of that was happening while WFLD 32 constantly maintained their current news schedule of weekdays from 4:30-10:00am, 12:00-1:00pm and nightly from 9:00-10:00pm. Its good to see WFLD 32 add another newscast for a change, even if they still got no shot against WGN 9 or even WBBM 2 in the ratings.

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