KCRA has long been the #1 news station in the Sacramento area. And starting in the new year, a new newscast is needed to continue to prove that they’re #1 in the market…
Starting Monday January 25th, 2016, KCRA 3 will be adding an hour-long weekday newscast at 4:00pm. The newscast, KCRA 3 News at 4:00, will compete against KOVR 13 (CBS)’s already-established CBS 13 News at 4:00 for local news in that timeslot in the market.
The newscast will be anchored by Lisa Gonzales (who already does the hour-long noon news from 12:00-1:00pm on KCRA 3 and will move away from her current shifts in the morning to allow her to anchor at Noon and 4:00pm) and Brian Heap (who moves from weekend evenings) with KCRA 3 First Alert Weather from longtime KCRA 3 veteran and AMS-CBM & NWA/Sealed Meteorologist Eileen Javora (who used to do the weekday morning/noon weather and will move from weekend mornings). The newscast will also feature LIVE HD traffic updates and BREAKING NEWS coverage in the air from its long-time helicopter, LIVE Copter 3 (which has been around at KCRA 3 since the Mid-70s).
Elliott Troshinsky, President and GM of KCRA 3 and sister station KQCA 58 (MyTV):
“At KCRA 3, ‘Where The News Comes First’ represents a 60-year commitment to delivering top-quality news coverage of our Sacramento community. Research has shown that people are looking for news no matter what time of day, and our new 4 p.m. newscast will give our viewers even more opportunity to get news and weather information. Whether it’s on our traditional broadcast stations, online, or on our social platforms or mobile apps, it’s our goal to deliver the same level of quality news and weather where and when our viewers want it.”
Lori Waldon, KCRA 3’s News Director:
“We are very excited about launching our new 4 p.m. newscast. Just as we did when we expanded our 10 p.m. news (on KQCA 58 – My 58), we are adding sizeable resources to our 4 p.m. newscast. Viewers can expect strong, aggressive reporting on the ground and also in the sky with LiveCopter 3. In these turbulent times, breaking news has never been more important. KCRA 3 News at 4 p.m. is positioned to put our viewers on the very front lines of where news is happening.”
Just like all other broadcasts, KCRA 3 is poised to be #1 in this new timeslot, since KCRA 3 has been the most dominant station in Sacramento this year and in the past 6 decades. You know their slogan ‘Where The News Comes First‘? I think they should be First at 4:00pm and now they will. This is great news for those short-time or long-time viewers of KCRA 3.