FIRST ON THE BLOG (other than The Buffalo News): Speaking of Buffalo, there will yet be even more news focusing on Western New York coming in March. If you thought 24-hour news in Buffalo wasn’t enough (TWC News – Buffalo), then get ready for more over-the-air news, thanks to WIVB.
Starting in late March, WIVB 4 will add a weekday hour-long 4:00pm newscast. News 4 at 4:00 will be home to Buffalo and Western New York’s ONLY local newscast at 4:00pm in the market, at least over the air. If you have cable, then you got Time Warner Cable News – Buffalo delivering 24-hour local news there.
According to The Buffalo News, the newscast was supposed to debut on Monday February 8th, after the Super Bowl on Sunday, but the station isn’t ready yet. No start date has been announced for the 4:00pm debut.
No word as to who will anchor or deliver the 4Warn Weather on the new newscast, but it will replace Inside Edition (4:00pm) and Jeopardy (4:30pm) in that timeslot and will compete against Ellen on WGRZ 2 (NBC) and two episodes of Hot Bench (4:00-5:00pm) on WKBW 7 (ABC).
WIVB 4’s News Director, Scott Levy:
“We felt there was an opportunity to expand the News 4 brand. Research shows Western New York has some of the highest news viewership in the nation. Our growth at 4:30 a.m. and 10 p.m. demonstrate that desire for more news.”
And yes, the 5:00-6:30pm news block will remain the same. So if you don’t like more local news, then this is not right for you. If you’re a news junkie, then this is welcome news for those who love to watch local news all the time.