KMIR has added a weekend half-hour 5:00 p.m. newscast.

KMIR-TV 36 / Palm Springs, CA (“KMIR”)

FIRST ON THE BLOG: You can put this one under the “I had no idea they were doing this” file. In Palm Springs, CA; also known as The Coachella Valley, one station has expanded its news operation on the weekends.

I don’t know when this happened, but just recently, KMIR 36 (Cable 6; will use 6 for branding purposes) has added a half-hour 5:00pm newscast on weekends with KMIR News at 5:00. The newscast is the ONLY one on in the market as KESQ 42 (Cable 3 – ABC) starts their weekend news coverage at 6:00pm while KPSP 38 (Cable 2 – CBS) starts at 6:30pm.

The new 5:00pm weekend newscast is anchored by Angela Monroe with Weather from Weathercaster Bryan Gallo.

If KMIR 6 wants to be ahead in the ratings, then this move is certainly a steal to take them, possibly, to #1.

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