FTVLive beat me to the punch again today, but all credit to them (actually him: Scott Jones, FTVLive founder and publisher) for this story. But one station in the Coachella Valley will now be First with afternoon news in the market (pun intended).
Starting Monday March 28th, KMIR 36 (Cable 6; will use 6 for the rest of this post) will start airing a half-hour 4:30pm newscast called KMIR News – First at 4:30. In terms of competition, it will be the ONLY local newscast on at that time in the market and will be the first afternoon newscast too since KESQ 42 (Cable 3 – ABC) and KPSP 38 (Cable 2 – CBS) start at 5:00 and 5:30pm respectively.
KMIR 6’s Vice President and General Manager, Gene Steinberg:
“”Where The News Comes First“, is not just a slogan, it’s our commitment to the Coachella Valley and by adding a 4:30pm newscast, we’ll be bringing our viewers the latest breaking news in a timelier manner.”
KMIR 6’s News Director, David Reese:
“We are excited to be expanding KMIR News into this new time period. Viewers can expect more quality coverage of the stories that matter to the Coachella Valley.”
The new 4:30pm newscast will come after just recently, KMIR 6 added half-hour 5:00pm weekend news, in which the blog FIRST told you about last week. According to FTVLive, the station says that with the addition of KMIR News – First at 4:30, its news department will produce more programming than any station in the Palm Springs market.
And they are right. KMIR 6 will have 45 hours with the newest addition to their newscast schedule. KESQ 3 currently produces 38 and a 1/2 hours each week while KPSP 2 currently produces only 23 hours a week.
So the Coachella Valley will actually have something that many major markets already do have, an early afternoon local newscast. And I think this will be successful for KMIR 6 and for those who live in that area. Enjoy!