FIRST ON THE BLOG: It seems like WJTV is ready to amp up its news operations to strategically compete against WLBT. And a new newscast for the station may do it…
Since yesterday, Monday March 14th, WJTV 12 has added a weekday half-hour 4:00pm newscast to its newscast schedule. WJTV 12 at 4:00 is the newest newscast and competes against WLBT 3 (NBC)’s long-established half-hour 4:00pm weekday newscast for local news in the market in that timeslot.
However, this is nothing new for the station. Back in 2014, I FIRST reported that WJTV 12 added a 15-minute online-ONLY newscast from 4:00-4:15pm which targeted, of course, those who primarily get their news online. But now, it seems like they moved the newscast from online to TV and has since expanded it from 15 minutes to a full half-hour.
PROGRAMMING NOTE: WJTV 12 used to air two episodes of Family Feud at 4:00 and 4:30pm, but now due to the new 4:00pm newscast, only one episode of Feud now airs at 4:30pm, which leads into their local news at 5:00pm.
So more local news from WJTV 12 to hopefully compete with the 1,000-ton gorilla WLBT 3. I don’t know if this will be successful, but at least they are giving it a shot.