This is a story that Florida NewsCenter broke on its site and I think it needs to be reported on here because its SEVERELY under seen in the media industry and possibly, nobody saw this coming.
Since Monday, WGFL 28 (Cable 4; will use 4 for branding purposes) and WNBW 9 has ditched the GTN News name in favor of CBS 4 News, which tells you two things. One… WGFL 4 produces the local newscasts and two… no mentions of WNBW 9 or NBC on WGFL 4’s newscasts. This includes a new logo for WGFL 4 which resembles a look and logo identical to sister station KDBC 4 (CBS) in El Paso’s look and logo. And again, no references to WNBW 9 or NBC at all, as Florida NewsCenter is reporting.
Unfortunately, no changes were made to their newscast schedule as they are still just on weeknights at 6:00 and 11:00pm on both WGFL 4 and WNBW 9. The site is also reporting that Sinclair (which operates WGFL 4 and WNBW 9 under master service agreements) uses their Gainesville studios to produce local newscasts for other stations in the country, including WGBC 30 (FOX/NBC) in Meridian, MS; WHPM-LD 23 (FOX) in Hattiesburg, MS; WYDC 48 (FOX/MyTV) in Elmira and WRDE-LD 31 (NBC/MyTV) in Salisbury, MD.
So GTN News is dead and CBS 4 News has come alive. I rarely report on branding changes, but since because WGFL 28 and WNBW 9 are operated by Sinclair, I thought I’d do so under this exception.