There have been some changes involving mostly every station in the Myrtle Beach/Florence market.

WBTW 13 / Florence – Myrtle Beach (“WBTW News 13”)
WFXB 43 / Myrtle Beach – Florence (“FXB FOX TV”)
WPDE-TV 15 / Florence – Myrtle Beach (“ABC 15”)
WWMB 21 / Florence – Myrtle Beach (“WWMB CW 21”)
WMBF-TV 32 / Myrtle Beach – Florence (“WMBF News”)
WMBF-DT 32.2 / Myrtle Beach – Florence (“Bounce Myrtle Beach/Florence”)

FIRST ON THE BLOG: Yep… mostly all of them. I don’t know when these changes happened but they all happened and are currently on the air. I will detail them right now.

Every station is involved in the Myrtle Beach/Florence market is involved in these changes and it involves three new newscasts and a discontinuation. I will explain all of them to you in this following list…

  1. WFXB 43 has added a weekend edition of their half-hour 10:00pm newscast, FOX News at 10:00, to their schedule. The newscast now airs 7-days a week for a half-hour from 10:00-10:30pm and is now… the ONLY primetime newscast in the market (I will explain about that later in this list). This newscast is produced by WBTW 13 (CBS) and uses their news team and resources for the newscast.
  2. WPDE 15 has discontinued their weeknight half-hour 10:00pm newscast for its sister station, WWMB 21 (CW). The newscast has since been replaced by a repeat of WPDE 15’s daily 12:00 Noon lifestyle show, Carolina and Co. LIVE.
  3. However, the good side to all of that is that WPDE 15 has added an hour-long extension of its weekday morning newscast, ABC 15 News – Good Morning Carolinas, to WWMB 21. The hour-long extension airs from 7:00-8:00am and is one of three now in the market, competing against the first hour of WFXB 43’s 2-hour morning newscast from 7:00-9:00am and against another station who’s doing the same newscast now…
  4. WMBF 32 has expanded its weekday morning newscast by another hour and is aired on their second digital subchannel, currently known as Bounce Myrtle Beach/Florence. The expansion is aired from 7:00-8:00am on WMBF 32.2 and their weekday morning newscast is now aired for 3 hours from 5:00-8:00am, the same as WPDE 15’s weekday morning newscast now with their extra hour at 7:00am on their sister station, WWMB 21.

So to recap…

  • WFXB 43 has added a 10:00pm weekend edition, produced by WBTW 13.
  • WPDE 15 has discontinued the 10:00pm news for WWMB 21 but adds an hour-long 7:00am newscast there.
  • WMBF 32 has added an hour-long 7:00am newscast for WMBF 32.2.

Yes, changes that took place in the Myrtle Beach/Florence market and every station got affected in some way, so there you go.


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