FIRST ON THE BLOG: If you live in the El Paso – Las Cruces market and want earlier morning news because your job says so… then KVIA just did something for you.
Since last Monday April 25th, KVIA 7 has expanded its weekday morning newscast, ABC 7 News – Good Morning El Paso, by an extra half-hour to start earlier at 4:30am. In terms of competition, this is the ONLY local morning newscast to start this early in the market, since KDBC 4 (CBS)/KFOX 14 (FOX) and KTSM 9 (NBC) all start their local morning newscasts at 5:00am.
The program is #1 in their timeslots at 5:00 and 6:00am so this will provide an extra boost to KVIA 7 and this shouldn’t come as a surprise since KVIA 7 also airs the area’s ONLY weekend morning newscast on both Saturdays and Sundays at 6:00 and 8:00am. And now, in less than a year, the El Paso market goes from weekday morning news from 5:00-8:00am to 4:30-9:00am with KFOX 14’s expansion into 8:00am earlier this year and now KVIA 7 expanding into 4:30am.
Sounds like a great time to be alive in this market, I guess. Enjoy it while it lasts.