FIRST ON THE BLOG: Milwaukee only had one home for local news at 4:00pm, even a year ago to this date. And now, it’ll soon have three.
Starting next week, Monday July 11th, WITI 6 will be replacing its lifestyle talk show Studio A with an hour-long local newscast at 4:00pm with FOX 6 News at 4:00. This becomes the third option for local news in the market at 4:00pm after WTMJ 4 (NBC)’s Today’s TMJ 4 News – LIVE at 4:00/4:30 and WDJT 58 (CBS)’s CBS 58 News at 4:00/4:30 which leaves WISN 12 (ABC) to continue to start their local early-evening newscasts at 5:00pm.
I’m not exactly sure as to who will anchor the new hour-long newscast but FOX 6 StormCenter Weather will be delivered by AMS-CBM & NWA plus CMOS/Sealed Meteorologist Rob Haswell. This will give Milwaukee its first-ever two and a half-hour continuous news block from 4:00-6:30pm.
Another addition has come through Milwaukee and its for another option for local news at 4:00pm. It seems like this could be Milwaukee’s best newscast at 4:00pm considering that WTMJ 4 and WDJT 58 are lackluster news operations in this market compared to WITI 6 which has traded #1 and #2 with long-time leader WISN 12 (ABC) for quite some time now.
I wish the best of luck to WITI and I think this will be good for the station overall.