KXVA moves its weeknight newscasts to try to compete against Abilene’s “big three.”

KXVA 15 / Abilene – Sweetwater, TX (“FOX 15”)

FIRST ON THE BLOG: KXVA has been touting some big changes for yesterday, Tuesday August 2nd. They did but we’ll only talk about one big change that the station made yesterday… its local newscasts.

Yesterday with new changes that KXVA 15 made, the station has decided to move its newly branded FOX 15 News from 6:30 and 9:00pm to 6:00 and 10:00pm. They did this as to compete against the market’s “big three,” which is KRBC 9 (NBC), KTXS 12 (ABC) and KTAB 32 (CBS).

The newly branded FOX 15 News at 6:00 and FOX 15 News at 10:00 are anchored by Bob Brackeen and Monica Quintero. This creates a seismic change for the market as now they no longer have access to a 6:30pm newscast, nor a primetime newscast at 9:00pm, something that KXVA 15 was able to deliver that other local departments couldn’t.

But they made this move to try to aggressively compete against the market’s “big three” and make the station a name for itself in terms of local news. I wish all the luck for them.


4 thoughts on “KXVA moves its weeknight newscasts to try to compete against Abilene’s “big three.”

  1. You got to be kidding a FOX station having their late newscast at 10:00pm in the central time zone instead of 9:00pm stupid move for them to move its 9:00pm newscast to 10:00pm KXVA is trying to fix something that wasn’t broken. I hope it doesn’t make and and KXVA will be forced to move its late news back to 9:00pm. This is a damn step backwards.


    • This isn’t that unusual. From 1995 to 1999, KTBC/Austin aired its late news at 10:00 p.m. instead of at 9:00 and 10:00, like the other New World-turned-Fox Television Stations-owned Fox affiliates did at the time. Same with KTVI/St. Louis for its first year with Fox from 1995 to 1996. Expanding out of the Central Time Zone, KHON/Honolulu didn’t even have a prime time newscast until 2014, and even then it only airs weeknights.

      The only unusual part of this is the fact that KXVA is not choosing to air their late-evening newscasts at both 9:00 and 10:00 p.m., as a lot of news-producing Fox stations in the Central and Mountain Time Zones do. The fact that KXVA and San Angelo sister station KIDY also share a news department (producing separate newscasts at 6:30 and 9:30 p.m.) also factors into this.


      • At least KTBC got it right by moving their late news to 9:00pm and besides 1999 was a long time ago back in 1999 there were not that many FOX stations that had local newscasts really except the FOX stations in large TV Markets which were mostly FOX O&O stations. KASA-TV in my city of Albuquerque was one of the FOX stations that did not have news back in 1999. Back in 1999 there were several TV markets that did not have local primetime newscasts at 9:00pm Central/Mountain time and 10:00pm Eastern/Pacific time. I think the large markets that did not have prime time news back in 1999 were Pittsburgh, Grand Rapids, my city of Albuquerque, Honolulu, Austin.


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