There are six 10:00pm newscasts in Boston and when there’s that many, one has to be given up. That one is low-rated WBZ’s 10:00pm news on WSBK. That’s why they will move it up to an earlier slot during primetime.
Starting Monday August 29th, the WBZ 4-produced hour-long and nightly 10:00pm newscast that’s seen on WSBK 38, known as My 38, is moving up two hours earlier to a primetime slot every night at 8:00pm. Titled WBZ News at 8:00 on My 38, it will remain an hour-long in length. Paula Ebben and Liam Martin will co-anchor the newscast with WBZ AccuWeather from Chief Meteorologist Eric Fisher and Sports from sports director Steve Burton. According to the station, the shift will allow the station’s award-winning news team to deliver up-to-the-minute breaking news and political coverage at a time that is most convenient for the market’s viewers.
WBZ 4 and WSBK 38’s President and General Manager, Mark Lund:
“WBZ-TV is a 24/7 news operation. We are committed to using all of our broadcast and digital platforms to serve the community whenever and wherever it is most convenient for our audience. The 8 p.m. hour is currently underserved, and with one of the most popular shows in the market (syndicated episodes of The Big Bang Theory), as its lead-in, we expect the move of MyTV 38’s nightly newscast to 8 p.m. will be well received.”
WBZ 4 and WSBK 38’s News Director, Johnny Green:
“We are always looking at ways to improve on how we deliver news. No one in the market has an 8 p.m. newscast and in today’s non-stop news environment, we feel this is an ideal time slot for our market’s viewers. With the shift in time, we will also kickoff the newscast with 20 minutes of continuous news coverage, which will allow us to deliver more news and information to our viewers without interruption.”
Because of the primetime change to 8:00pm, My Network TV primetime programming will be moved by an hour later, moving to 9:00-11:00pm which has become a common standard for most My Network TV affiliates to delay their programming in order to allow airing local news, local programming, other syndicated programming or other network programming, whether from FOX or The CW.
But in this case, its local news airing at 8:00pm from WBZ 4 on their sister station WSBK 38. And this is the second time WBZ 4 has tried airing a primetime newscast (not 10:00pm) for WSBK 38. The last time was in 2006 when WSBK 38 was an Independent and aired a half-hour weeknight newscast at 9:30pm, which was later moved to 9:00pm and then finally moved to 10:00pm (when it became a MyTV affiliate), becoming an hour-long newscast in 2014. And now, the move to actual primetime at 8:00pm.
Just like the last attempt at 9:30 and 9:00pm, we’ll see how long this 8:00pm newscasts lasts but I wish them all the luck in this effort.