FIRST ON THE BLOG: WRCB, for the longest of time, has not aired a midday newscast, giving its competitors an advantage. But its 2016 and WRCB finally realizes that. Therefore, they’re now on with local news at midday.
Since yesterday, Monday September 5th, WRCB 3 has added and now airs an hour-long midday newscast at 12:00 Noon with apparently the title of their weekday morning newscast, Channel 3 Eyewitness News Today at Noon. It competes against WTVC 9 (ABC/FOX) and WDEF 12 (CBS) for local news at the 12:00 Noon timeslot in the market. However, it will be all alone at 12:30pm making it the ONLY local news at that time by then.
By the way, for the record, the station airs a lifestyle-produced show that precedes the newscast and is called 3 Plus You. Its an hour-long program that airs at 11:00am and is NOT a newscast in any way since it contains plenty of lifestyle and cooking features. All the latest local news and weather are instead seen on the new hour-long 12:00 Noon newscast.
So is this something that the Chattanooga market needed? Nope, but its a much welcome addition. Its nice to see WRCB 3 finally have noon news for a change. Good for them.