Get ready for more primetime news in the Bay Area starting next month and one station is at least taking the KCAL 9 route.
Starting Monday, August 21st, KRON 4 will be adding an hour-long primetime newscast at 9:00 p.m. with KRON 4 News at 9:00. It will create a three-hour weeknight primetime news block on KRON 4 from 8:00-11:00 p.m. It will discontinue the 15-minute 11:00 p.m. newscast, as a result, to make way for the new hour at 9:00 p.m.
Once this addition is complete, KRON 4 will broadcast eleven hours of news every weekday, which includes six hours in the morning from 4:00-10:00 a.m., two hours of early-evening news from 5:00-7:00 p.m. and then, eventually, three hours of news at night from 8:00-11:00 p.m. with the 7:00 p.m. hour seemingly being the break in between.
MyNetworkTV, the programming service that KRON 4 is currently affiliated with, was separated into two blocks with the first hour being at 9:00 and then the second at 11:45 p.m. Once the 9:00 p.m. news begins, the two hours will join together once again but will start at 11:00 p.m.
KRON 4’s Vice President and General Manager, Chris McDonnell:
“Our viewers have requested more local news content from KRON 4’s team, particularly in the evening, as the Bay Area work commute is now one of the toughest in the nation with many local residents arriving home after 7 pm. KRON 4 has a strong history of responding to the needs of our viewers. The expansion of our local news programming in primetime, combined with the 24/7 support of our digital content delivery through KRON.com and our mobile apps, gives our audiences more opportunities to access the local content they want and the information they need at a time that is convenient for their busy schedules.”
KRON 4’s News Director, Aaron Pero:
“The expansion of KRON 4 in primetime and shift in our network programming schedule has been in the works for several months and marks the second time we have increased our local news in the past two years. For Nexstar and KRON 4, it’s all about localism. We are committed to serving the needs of our Bay Area viewers, hometown businesses and community organizations by delivering more hours of trusted, accurate and timely local news programming in underserved dayparts when other stations are airing network content.”
By the way, this will be the first time in over a decade that KRON 4 will provide a local newscast at 9:00 p.m. It first did so when it first went Independent in 2002 but got rid of it four years later in 2006 due to declining ratings, since KRON hasn’t been that good ratings-wise since it left NBC. By the way, it will compete against KGO 7 (ABC)’s hour-long weeknight 9:00 p.m. newscast that’s seen on KOFY 20 (Ind./Cable 13) for local news at that time in the market. The KGO-KOFY newscast is done through an agreement between the stations.
So we’ll see if viewers will tune in to the new 9:00 p.m. newscast or tune out and watch something else.
DISCLAIMER: Some of the information that was used for the story, especially the quotes, came from TVNewsCheck. Also, Monday, August 21st is home to two things: one, the Solar Eclipse across the United States and two, my first day at the University of Florida in Gainesville, Fla. to start up my studies as a Telecommunications / Journalism major. The blog will be moving its headquarters up north before then so stay tuned for that.
Oh and this is the 900th post of this blog. There are still more stories to come so stay tuned.