FIRST ON THE BLOG: It won’t be just WRC in Washington, D.C. that will be expanding to 4:00 a.m. It seems like four of WRC’s sister stations will do the same as well.
Also starting next Monday, July 31st, New York’s WNBC 4, Los Angeles’ KNBC 4, Philly’s WCAU 10 and Boston’s WBTS 8 will all also expand their weekday morning news by a half-hour earlier to 4:00 a.m.
In New York, WNBC 4’s Today in New York will air for three hours from 4:00-7:00 a.m. It will become the ONLY station in the market to do so but it won’t be the first in the market. WPIX 11 (CW) did so for quite a while at 4:00 a.m. starting in 2010 but went back to 5:00 a.m. just four years later.
In Los Angeles, KNBC 4’s Today in L.A. will also air for three hours from 4:00-7:00 a.m. It will become the second station in the market to do so after KTLA 5 (CW) has aired its morning news at 4:00 a.m. since 2012. So at least in Los Angeles, they’ll be two options at 4:00 a.m.
In Philadelphia, the options are back to two after WCAU 10’s NBC 10 News Today will also expand to 4:00 a.m. This is just the second time it will do so after it previously did so last year. They’ve since cut it back but it looks like they’re ready to re-add the half-hour. It will compete against WTXF 29 (FOX)’s FOX 29 Morning News which has broadcast at 4:00 a.m. since 2014.
In Boston, WBTS 8 will jump to the 4:00 a.m. game as well with NBC Boston News Today. It will also become the second option for local news at that timeslot in the market after WFXT 25 (FOX)’s Boston 25 Morning News which has aired at 4:00 a.m. since 2012, during the FOX ownership days. This will be the first such expansion for WBTS 8 since their news department debuted on January 1st of this year.
All four stations will join WRC 4 in Washington, D.C. in which we reported FIRST days ago. They’ll expand to 4:00 a.m. as well with News 4 Today and will be the ONLY station in D.C. to offer local news at that timeslot in the nation’s capital.
The only question remains now is what will happen to Early Today which currently broadcasts LIVE at 4:00 a.m.? Some stations will soon air it at 3:30 a.m. which leads me to believe that the program will move to that timeslot or cancel it entirely because let’s be honest, more and more Americans are waking up even earlier to start work and need their local news at an earlier time, therefore prompting these NBC O&O’s to start earlier in the morning.
But at least its good for those who need it. Pretty nice.