WXII has a new sister station: WCWG. They’ll use it to their full advantage in offering more local news.
WXII 12 has developed a new sister station, WCWG 20 after the latter has decided to sell its spectrum in the 2017 FCC Spectrum Auction. Not only that, WCWG 20 has decided to channel share its signal with WXII 12. In other words, WXII 12’s transmitter will be home to both WXII 12 and WCWG 20’s signals. WXII 12 is owned by Hearst while WCWG 20 is owned by Lockwood Broadcast Group but operated by Hearst under a shared services agreement (SSA).
Because of this, starting Monday, July 31st, WCWG 20 will air WXII 12’s primetime newscast at 10:00 p.m. It will take over from WXII 12’s Me-TV subchannel which used to broadcast the half-hour nightly newscast at 10:00 p.m. under WXII 12 News at 10:00 on WXII 12 Plus – Me-TV. Instead, it will be called WXII 12 News at 10:00 on The Triad CW 20 and expand to a full hour newscast on weeknights, but remain as a half-hour newscast on weekends.
According to The Winston-Salem Journal, WCWG 20 was ranked in this past May’s ratings by Nielsen as one of the top 15 CW affiliates in the country so WXII 12 will take full advantage of the new partnership, leading WXII 12’s President and General Manager, Michelle Butt to say this:
“I am confident the audience will grow quickly. We felt this was a solid partnership that had tremendous opportunity for the marketplace to give them a news footprint and for us to benefit from their strong prime footprint.”
Nicole Ducouer and Jarred Hill will anchor the expanded hour-long newscast on weeknights while Jonee’ Lewis will anchor the half-hour weekend news. The newscast will compete against the long-time established and 10:00 p.m. news leader WGHP 8 (FOX) and their FOX 8 – The 10:00 O’Clock News for local news at that timeslot in the market.
But it won’t be just the 10:00 p.m. news airing on WCWG 20. Eventually starting Monday, August 28th, WXII 12 will also offer a two-hour extension of its weekday morning news on WCWG 20 from 7:00-9:00 a.m.
DaVonte McKenith will join WXII 12’s morning news from 4:30-7:00 a.m. and then Margaret Johnson will join DaVonte when the newscast moves to WCWG 20 from 7:00-9:00 a.m. This newscast will compete against WGHP 8’s FOX 8 Morning News and WFMY 2 (CBS)’s The Good Morning Show in the 7:00 a.m. hour and solely against WGHP 8 in the 8:00 a.m. hour. WGHP 8 will still remain as the ONLY home in the market with local morning news at 9:00 a.m.
So another choice for local morning and primetime news is coming to the Piedmont Triad and WXII 12 is willing to help provide that choice.