FIRST ON THE BLOG: There have been some recent changes in the Southwest Florida market, mainly involving weekend news at a duopoly and a different (uninvolved) station. Plus, it also involves both days (and different too).
First up, the duopoly of WINK 11 (Cable 5) and WXCW 46 (Cable 6) where they just recently shuffled its Saturday morning newscast around. The 6:00 a.m. hour remains in place on WINK but not the 7:00 a.m. hour as now, that has been shifted to its sister station WXCW and now has Saturday morning news for the very first time there. Not only that, its a two-hour broadcast from 7:00-9:00 a.m. and is now home to Southwest Florida’s ONLY home for local morning news at 8:00 a.m. on both Saturdays AND Sundays (the Sunday 8:00 a.m. hour remains on WINK).
The Saturday half-hour broadcast at 10:00 a.m. has since been moved up to 9:00 a.m. and expands to a full hour, meaning that WINK now only airs Saturday morning news from 6:00-7:00 and 9:00-10:00 a.m. with WXCW now offering the other two hours from 7:00-9:00 a.m. This also means that WINK now airs CBS This Morning: Saturday LIVE from 7:00-9:00 a.m. WXCW still doesn’t have Sunday morning news at all but with this recent addition, that could change in the not too distant future.
Another station and another day to mention… WZVN 26 (Cable 7) as they shuffled their Sunday morning news around too. Now, they’ve broken up their 10:00 a.m. hour into two where the first half is at 6:30 a.m., leading into the 7:00 a.m. hour and the second half is at 10:00 a.m. where now they air Behind The Headlines at 10:30 a.m., which is a co-production between WZVN and the Naples Daily News. In other words, WZVN’s Sunday morning news is now from 6:30-8:00 a.m. and then again from 10:00-10:30 a.m. and yes, both Good Morning America (8:00 a.m.) and This Week (9:00 a.m.) sandwich between the local news.
Despite Southwest Florida being DMA #56, it continues to grow and changes continue to be seen at a rapid pace. Viewers in SWFL, please take note!