FIRST ON THE BLOG: WSB has expanded its weekday morning newscast. However, its where they put the expanded hours that makes this interesting.
Since this past Monday, WSB 2 has expanded its weekday morning edition of Channel 2 Action News This Morning. The expanded hours are from 7:00-9:00 a.m., however, its NOT available on traditional television. Instead, its available online, on its app and on OTT streaming services like Roku, Amazon Fire and Apple TV and runs on a 24-hour digital streaming channel called “WSB NOW.”
The channel is home to all of Channel 2’s newscasts, including the expanded two hours from 7:00-9:00 a.m. and original programs like Access Atlanta, Cook Like a Pro, Food Truck Diaries and Kelley Blue Book Drives. Also, it has some of Channel 2’s original programs that air on traditional television such as Hot Topics, Georgia’s Hidden Treasures and People 2 People, Channel 2’s public affairs program.
The entire WSB morning team of Fred Blankenship, Linda Stouffer, Severe Weather Team 2 Meteorologist Karen Minton and Channel 2’s Triple Team Traffic with Mark Arum handle the extended hour at 7:00 a.m. At 8:00 a.m., its Craig Lucie who’ll solo anchor alongside Minton and Arum.
WSB’s News Director, Misti Turnbull:
“As more and more people adopt streaming technology, WSB-TV continues to offer the most complete news product anywhere. This expansion of Channel 2 Action News in the morning is just one more step in offering viewers critical news and weather information where, when and how they want it.”
WSB says that they are the first television station in the country to do this and even offer a 24/7 full-time online/streaming-only channel. While the latter is true, the former is not. KIRO 7 (CBS) Seattle used to offer an hour-long extension on weekday mornings at 7:00 a.m. (which has since been discontinued) and even KELO 11 (CBS) Sioux Falls offered a 15-minute weekday newscast at 4:00 p.m. called KELOLand News – First at 4:00 (also since discontinued), both of them were online and on their apps.
But nonetheless, this could be very interesting considering that these extra two hours is NOT on traditional television. But remember, you need internet service in order to get these devices and to download the channel or have phone service to download the app and watch it from there. Nobody told the station that you had to pay either of those services in order to watch more live news in the morning, so there’s your caveat. If you have either though, then you’ll be fine.
I wonder if viewers will tune in and see how they’ll experience live news in the morning through streaming and online-only.
DISCLAIMER: Some of the information, especially the quotes, were taken from a story done on WSB’s website at WSBTV.com.