FIRST ON THE BLOG: It looks like a game of musical chairs is about to take place affecting local news and one particular show, Inside Edition in the South Carolina Grand Strand and Pee-Dee.
Starting Monday, September 10th, WBTW 13 and WMBF 32 are swapping newscasts… sorta. Let me explain.
WBTW is giving up Inside Edition, which currently airs at 5:30 p.m., to air its own 5:30 p.m. newscast for the very first time in like ever. News 13 at 5:30 will give the station a 90-minute news block to air from 5:00-6:30 p.m.
However, that means that WMBF is the one that’ll pick up the program starting September 10th and will air in the same timeslot, 5:30 p.m.! That means that WMBF will get rid of its 5:30 news, however, it will shift two hours later to 7:30 p.m., creating an hour-long newscast from 7:00-8:00 p.m., the ONLY station in the market to do so. In other words, WMBF will air local news from 4:00-5:30, 6:00-6:30 and 7:00-8:00 p.m.
Once all of this is settled, WBTW will compete against WPDE 15 (ABC) at 5:30 p.m. while WMBF will be all alone to themselves at 7:30 p.m. as WPDE only offers a half-hour weeknight newscast at 7:00 p.m.
This sounds pretty cool because not one newscast is lost plus an extra half-hour of local news for viewers is given. Pretty rare but its going to be done.