WBTW will finally add a 5:30 p.m. newscast while WMBF moves its 5:30 to 7:30 p.m.

WBTW 13 / Florence – Myrtle Beach (“WBTW News 13”)
WMBF-TV 32 / Myrtle Beach – Florence (“WMBF News”)

FIRST ON THE BLOG: It looks like a game of musical chairs is about to take place affecting local news and one particular show, Inside Edition in the South Carolina Grand Strand and Pee-Dee.

Starting Monday, September 10th, WBTW 13 and WMBF 32 are swapping newscasts… sorta. Let me explain.

WBTW is giving up Inside Edition, which currently airs at 5:30 p.m., to air its own 5:30 p.m. newscast for the very first time in like ever. News 13 at 5:30 will give the station a 90-minute news block to air from 5:00-6:30 p.m.

However, that means that WMBF is the one that’ll pick up the program starting September 10th and will air in the same timeslot, 5:30 p.m.! That means that WMBF will get rid of its 5:30 news, however, it will shift two hours later to 7:30 p.m., creating an hour-long newscast from 7:00-8:00 p.m., the ONLY station in the market to do so. In other words, WMBF will air local news from 4:00-5:30, 6:00-6:30 and 7:00-8:00 p.m.

Once all of this is settled, WBTW will compete against WPDE 15 (ABC) at 5:30 p.m. while WMBF will be all alone to themselves at 7:30 p.m. as WPDE only offers a half-hour weeknight newscast at 7:00 p.m.

This sounds pretty cool because not one newscast is lost plus an extra half-hour of local news for viewers is given. Pretty rare but its going to be done.

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3 thoughts on “WBTW will finally add a 5:30 p.m. newscast while WMBF moves its 5:30 to 7:30 p.m.

  1. “Greed fueled news expansions must stop”. Local news expansions are not greed fueled. Local stations are cutting budgets all because of big networks. A local station is considered a small business. Big business is booming while small business is struggling. The big three networks are greed fueled. They air commercials on their national morning news programs where all advertising revenue goes to the out of state big network and the local station does not see a penny of it. Sinclair and NBC is an example of a greed fueled companies that mandates must run national news pieces on Sinclair local newscasts and NBC Comcast mandates must run national news pieces on the local newscasts of NBC O&O stations and the NBC affiliates that operate in the Markets where Comcast is the cable provider. Local newscasts have less flexibility on what they can run on local news because of the greed fueled networks. Local stations are losing money so bad they have to put on negative political attack ads they disagree with for their revenue because it may be there only choice to make money for their stations. I think Peter is living in another world and does not see that local news stations are struggling and the ways they have to get advertising revenue.

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  2. All local stations can’t be all news. They need to decide whether heavy news intensiveness is best for their bottom line. It’s time for them to supplements their newscasts with not so newsy local programming that is as popular. Doesn’t hurt to think homegrown. I understand the pain they go through with pricey syndication nonsense.

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