FIRST ON THE BLOG: Well well well… If it isn’t WSFL. Look who’s bringing back a local newscast. And for the first time, South Floridans (like myself) are getting a new kind of newscast… Tribune’s “NewsFix.”
Since yesterday, Monday September 28th, 2015, WSFL 39 has aired a local weeknight half-hour 10:00 p.m. newscast called NewsFix, as NewsFix SFL at 10:00 for South Florida audiences. The new half-hour newscast is similar to Tribune’s other sister stations that have the same format, KDAF 33 (CW) in DFW and KIAH 39 (CW) in Houston, in which both air NewsFix formats during their evening newscasts. The format is anchor-less and has news delivered by a voice over announcer in a rapid fire format, which also includes the more traditional segments like weather and sports. This will compete against WSVN 7 (FOX)’s already-established, hour-long and #1-rated 10:00 p.m. newscast, 7 News at 10:00 (in which I watch daily).
This new particular newscast is the first one for WSFL 39 in 5 years, when they last aired The Morning Show in 2010, which was a failed morning newscast due to low ratings because it wasn’t able to compete against WSVN 7’s 7 News – Today in Florida.
WSFL 39’s first and longest newscast was from 1997-2008 with WB 39 News at 10:00 on then WDZL, then WBZL. Once it became WSFL in 2006, CW News at 10:00 came through but with the potential (and failed) sale of WTVJ 6 (NBC) to WPLG 10 (ABC)’s owners at Post-Newsweek Stations (now Graham Media Group) at that time, the news sharing agreement ended. So this will be WSFL 39’s second time at producing a local newscast after the morning newscast ended after just a year in 2010.
So, as they say… “If you fail… try and try again.” That’s what WSFL 39 is doing. Not sure if this one will work out though, to be honest.