FIRST ON THE BLOG: KDBC is on the verge of a transformation to become good again, when it comes to local news. And thanks to Sinclair’s efforts, KDBC is getting it one step further.
Starting Monday August 17th, 2015, KDBC 4 will add a 2-hour morning newscast and a half-hour noon newscast. First, CBS 4 News Daybreak will become the newest local morning news option in the Borderland and will be on-the-air from 5:00-7:00 a.m., effectively competing against KVIA 7 (ABC)’s ABC 7 News – Good Morning El Paso, KTSM 9 (NBC)’s NewsChannel 9 and even against sister station KFOX 14 (FOX)’s first 2 hours of the KFOX 14 Morning News.
(A promotion for CBS 4 News Daybreak, which begins Monday August 17th, 2015)
Jessie McDonough will anchor the new 2-hour morning broadcast with CBS 4WARN Weather from Weathercaster Joshua Zuber. No traffic reporter yet for the morning newscast, confirmed to me by a comment on Facebook/CBS4Local.
Also starting on the same day, is a half-hour noon newscast titled CBS 4 News at Noon, also anchored by Jessie and CBS 4WARN Weather from Joshua. This newscast will be competing against KVIA 7’s hour-long ABC 7 News at Noon for local news in that timeslot in the market.
KDBC 4’s News Director, Shauna Ziegler:
“We are thrilled to provide new, quality newscast options for Borderland news watchers. We are listening to our viewers and they’ve told us time and time again they are craving good news in their morning and mid-day so we’re committing to get that for them without compromising our commitment to breaking news, local news, severe weather, and traffic.”
More news is good news in the Borderland, especially for a station that is coming back to the Borderland’s news landscape. Good for KDBC 4.