FIRST ON THE BLOG: I didn’t know about this until now but it seems like KXAN wants its sister station KNVA to win in the news ratings as well, therefore expanding its primetime effort could be a good thing.
Since September 2015, KXAN 36 has expanded their primetime newscast on sister station KNVA 54, The CW Austin, to a full hour, but in reality, its 45 minutes long. We’ll explain further. KXAN News at 9:00 on The CW Austin now airs from 9:00-9:45 p.m. as it adds an extra 15 minutes to hopefully compete against KTBC 7 (FOX)’s long-dominant FOX 7 Austin News at 9:00. The newscast remains a half-hour on weekends. This newscast is produced by KXAN 36, which has recently made a “clean sweep” in the 2015 November Ratings by winning every newscast, day to night, in total households.
The remainder of the hour, 15 minutes, is devoted to a local news satire show called ATX Uncensored(ish), which takes a look at the softer side of local news in Austin. KXAN.com described the show as this…
“ATX Uncensored(ish) is Austin’s first and only local news-satire show hosted by local comedian Brian Gaar. He and correspondents Kath Barbadoro and Joe Barlow will report from the streets of Austin, bringing a satirical take on local events. If it happens in or around Austin then it’s fair game and no one is safe.
The hope is to offer a fresh comical take on what Austinites are talking, tweeting, and posting about.”
The program airs from 9:45-10:00 p.m. weeknights after the 45-minute newscast with a best-of weekend edition that airs for a half-hour at 9:30 p.m. on Saturdays and again after Saturday Night LIVE on KXAN 36 at 12:00 Midnight.
So more weeknight news on KNVA 54, thanks to KXAN 36 and their recent dominance. Good to know about this.