FIRST ON THE BLOG: If your looking for an alternative to local morning news after 7:00 a.m. in Austin, your out of luck because that ‘alternative’ no longer exists.
Just recently, KXAN 36 has gotten rid of its two-hour extension of KXAN News Today that aired from 7:00-9:00 a.m. on its sister station KNVA 54. Despite maintaing an hour-long simulcast at 6:00 a.m. with KXAN, in which the station will keep for now, KNVA has replaced the two-hour extension with its lifestyle show Studio 512, signaling a move that the show could move from KXAN to KNVA and expand to two hours early in the morning instead of an hour at midday.
However, it also gives KTBC 7 (FOX)’s local morning news, once again the ONLY home for local morning news after 7:00 a.m. in the market. The broadcast continually sustained low ratings from 7:00-9:00 a.m. against FOX 7 Austin News – Good Day Austin (which also has another hour at 9:00 a.m.), hence the cancellation.
Another move that has just taken place is that KXAN has cut its Sunday morning newscast at 8:00 a.m. down to 30 minutes to air a Sunday morning public affairs show at 8:30 a.m. called The State of Texas, which is repeated on Sundays at 9:30 p.m. on KNVA after the latter’s 9:00 p.m. news.
So ratings haven’t been fared well for local news on one half of a duopoly where the other offers the most-watched local news in the market. Hmm… low ratings will kill it and that’s what happened here.